Author Archives: Kelly Reynolds
Back To School Email Marketing Resolutions
For me, September has always been my New Year. Of course I love New Year’s Eve, but somehow I’ve never been inclined to make resolutions on December 31st. It was always the school year – new clothes, new books, new … Continue reading
Posted in Best Practices, Marketing
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Do you have an email marketing preparedness plan?
Between our first earthquake and hurricane Irene, it was an exciting week at ETS headquarters in NYC. All the unexpected surprises from mother nature has had us thinking quite a bit about planning and preparedness. Having a plan is always … Continue reading
Why We Don’t Like Purchased Lists
We get many questions about our list policy. Do we allow purchased or rented lists? Do we sell lists? Will we buy lists? The answer to all of the above is: No. While mailing to purchased or rented lists is … Continue reading
What are you forgetting?
At Easy To Send, one of our favorite things is getting feedback and assisting customers. Having worked with our customers daily, I’ve compiled a few items that people tend to forget: -Have a plain text version Whether uploading your own … Continue reading
Posted in Best Practices, Deliverability, Marketing, Tech Support
Tagged Best Practices, Deliverability, Email Marketing
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Scheduling your campaign
Life is all about timing – even your email marketing. There has been much debate about what the “best” time to send your emails are. Unfortunately you probably won’t like our answer – there is no universal “best” time. Day … Continue reading
Posted in Best Practices, Email Trends and Future, Marketing
Tagged Email Best Practices, Email Delivery Time
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Getting Started Checklist
Want to send out your 4th of July campaign but having trouble knowing where to start? See below for our Getting Started Checklist and soon you’ll be an Easy To Send pro. Lists If you have a list: Make sure … Continue reading
Posted in Best Practices, Deliverability, Marketing
Tagged Deliverability, Email, Email Best Practices, Email Marketing Resources
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Your Newsletter and Third-Party Content
We’ve had a lot of questions about what kind of third-party content we allow. The most important thing to remember is that your subscribers signed up to receive emails containing relevant content about your business. That being said, as a business … Continue reading
Posted in Best Practices
Tagged Email Best Practices, Email Marketing Best Practices
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Welcome to Easy To Send!
There are a wealth of online marketing opportunities available for businesses today – search engine optimization, affiliate marketing, social media, email marketing – the list grows each year. Throw in limited budgets and resources and it can be hard to … Continue reading
Thank you to our Beta customers!
Easy To Send Beta is in full swing, and we would like to sincerely thank our beta customers for your participation and feedback. If you know any small businesses or nonprofits that might be interested in becoming a beta client, … Continue reading
Posted in Marketing
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